NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.
We stand up for the industry
We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.
Learn how we champion the people and policies that fuel success for retailers.
Upcoming events
NRF Retail Leadership Series
A virtual event series featuring conversations with retail's top CEOs about leadership and the future of retail.
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NRF 2021: Retail’s Big Show – Chapter One
A virtual event to be held January 12-14, 19 and 21-22, featuring robust content combined with a digital expo.
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NRF 2021: Retail’s Big Show – Chapter Two
Where industry leaders exchange visionary ideas, build partnerships and experience the newest technology.
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The latest
Sonic Drive-In on COVID-19’s effects on supply chain and consumer demand
Sonic proves that sales growth can happen during a pandemic.
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Veggie Grill builds a vegan empire
Retail Gets Real episode 195: Healthy, affordable and convenient food.
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How malls are remaking the holiday experience
Tech-enabled traditions keep consumers celebrating safely.
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Reimagining Macy’s Thanksgiving Day Parade
Executive producer Susan Tercero on keeping the event festive and safe.
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Shop Telemundo brings commerce to viewers
The interactive experience includes ShoppableTV.
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Kroger vows to end hunger and food waste by 2025
Retail Gets Real episode 194: How Kroger is working to end food waste
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Through the retail lens: The curbside customer experience
Retail strategist Ron Lutz on engaging consumers how they’re shopping now.
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Using stores to facilitate fulfillment
4 questions for NRF 2021 – Chapter 1 speaker Bill Thayer.
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Training front-line employees to resolve customer conflict
Retail Gets Real episode 193: A conversation with the Crisis Prevention Institute.
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Through the retail lens: Machine technologies
Retail analyst Greg Buzek on the future of high-tech tools.
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Holiday 2020 shopping starts now
Retailers are ready with inventory and omnichannel capabilities.
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How COVID-19 is changing mergers and acquisitions
Retail Gets Real episode 192: The effects on the economy and innovation open opportunities for retail investments.
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Current Covid-19 resources
NRF expects holiday sales will grow between 3.6 and 5.2 percent
NRF expects holiday sales will increase to between $755.3 billion and $766.7 billion.
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New York retailer asks Congress to approve Pandemic Risk Insurance Act
A New York retailer testifying for NRF asked Congress to help businesses obtain insurance against pandemics.
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NRF Files Public Records Request in Response to New Mexico Retail Restrictions
NRF Files Public Records Request in Response to CA Mall Closures
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Imports set new 'peak season' record as retailers prepare for holidays
Imports saw their busiest “peak season” ever as retailers replenished inventories and stocked up for the 2020 holidays.
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Retail sales growth 'points to the resiliency of consumers'
Retail sales have largely recovered from the pandemic heading into the holiday season but growing cases are a threat.
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New NRF Foundation credential provides tactics to mitigate customer conflict
Trainings help retail workers work safely and keep the economy open.
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Retail sales growth speeds up as September marks fourth month of gains
A strong rebound in apparel led a continuing V-shaped recovery as retail sales growth accelerated in September.
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Retailers say White House and Congress cannot wait on new pandemic recovery legislation
NRF expressed concern over President Trump’s decision to stop negotiating with Congress over pandemic relief.
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6 key takeaways from NRF PROTECT ALL ACCESS
Potential vulnerabilities and how to mitigate them.
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Leading during ‘ugly caterpillar’ times
How leaders are working with their teams to successfully work from home.
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August retail sales grow as pandemic recovery continues
Retail sales continued to recover from the coronavirus pandemic in August, showing both montly and annual gains.
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COVID-19 takes its toll on toys
Movie delays create merchandising challenges for toy retailers.
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SmartBrief newsletters
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Latest retail news from NRF SmartBrief
November 24, 2020
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November 24, 2020